Itaewon Class - Series That Shook Korea's Food Industry and Sparked Social Commentary on Inequality

The year 2020 saw South Korea swept by a cultural phenomenon, a drama series titled “Itaewon Class.” While initially captivating audiences with its gripping storyline about revenge and overcoming adversity, the show went beyond mere entertainment, sparking fervent discussions about social inequality, prejudice, and the complexities of success in a hyper-competitive society.
At the heart of “Itaewon Class” lies Park Sae-royi, portrayed by actor Park Seo-joon. This determined young man’s life takes a drastic turn after he witnesses his father’s tragic death due to a corrupt businessman. Refusing to bow down to injustice, Sae-royi dedicates himself to building a successful restaurant in Itaewon, Seoul’s vibrant multicultural district, aiming to achieve retribution against the powerful conglomerate that destroyed his family.
“Itaewon Class” resonated deeply with viewers for several reasons. Firstly, it presented a realistic portrayal of social stratification in South Korea. Sae-royi faces numerous obstacles due to his lack of connections and privilege, highlighting the systemic disadvantages faced by those outside the elite circle. His unwavering spirit and tenacity in the face of adversity inspired many, while simultaneously provoking introspection about the societal structures that perpetuate inequality.
Secondly, the show tackled important social issues through its diverse cast. Itaewon, a melting pot of cultures and identities, provided a platform to showcase the struggles and triumphs of marginalized groups. Characters from different ethnic backgrounds, sexual orientations, and socioeconomic statuses found voice in the narrative, contributing to a more inclusive and representative portrayal of Korean society.
Beyond Entertainment: “Itaewon Class” and its Impact on Social Discourse:
The success of “Itaewon Class” transcended mere viewership numbers; it ignited crucial conversations about social justice and systemic inequalities. Here are some key ways the show impacted societal discourse in South Korea:
- Empowering Entrepreneurship: Sae-royi’s journey from a heartbroken individual to a successful restaurateur resonated with aspiring entrepreneurs, particularly those facing discrimination or lacking resources. The show celebrated hard work, innovative thinking, and perseverance, inspiring viewers to pursue their dreams despite challenges.
- Raising Awareness of Social Class Issues:
“Itaewon Class” shed light on the stark realities of social stratification in South Korea, prompting discussions about educational opportunities, employment discrimination, and access to power.
The show’s portrayal of Sae-royi’s relentless pursuit of justice against a powerful conglomerate sparked conversations about corporate responsibility and ethical practices.
- Championing Diversity and Inclusion: The diverse cast of “Itaewon Class” reflected the multicultural landscape of Itaewon and contributed to a more inclusive representation of Korean society on screen. Characters like Ma Hyun-yi, a transgender woman who becomes Sae-royi’s head chef, brought much-needed visibility to marginalized communities.
The Economic Ripple Effect: From Fiction to Reality: While “Itaewon Class” focused on fictional characters and storylines, its impact extended into the real world. The show sparked a surge in interest in Itaewon as a culinary destination, boosting tourism and foot traffic to local businesses. Several restaurants featured in the drama experienced an influx of customers eager to taste the flavors depicted on screen.
Furthermore, the success of “Itaewon Class” highlighted the growing power of Korean dramas in influencing cultural trends and consumer behavior. The show’s portrayal of food as a symbol of community and resilience resonated with viewers, leading to increased interest in Korean cuisine both domestically and internationally.
Conclusion: A Lasting Legacy
“Itaewon Class,” beyond its captivating narrative and compelling characters, served as a powerful social commentary on the complexities of South Korean society. The show’s impact extended beyond entertainment, igniting important discussions about inequality, prejudice, and the pursuit of justice. Its portrayal of entrepreneurial spirit and the celebration of diversity inspired viewers while simultaneously challenging them to reflect on the systemic issues that continue to plague Korean society.
The legacy of “Itaewon Class” remains palpable in South Korea’s cultural landscape. It solidified the power of television dramas as a platform for social commentary and sparked a conversation about inclusivity and representation that continues to shape the industry today.